Individual Giving Manager

Acorns Children’s Hospice provides specialist care and support for babies, children and young people who are life limited or life threatened. Supporting over 750 children and nearly 1,000 families annually, Acorns is a vital lifeline for families across the West Midlands and Gloucestershire during unimaginably difficult times.

Individual Giving is a key pillar of Acorns’ fundraising strategy, delivering sustainable income through supporter retention, stewardship and meaningful donor engagement. Following a recent team restructure and significant investment in the function, Acorns is now looking for an Individual Giving Manager to help shape and grow its retention programme.

Reporting to the Senior Individual Giving Manager, you will manage the delivery of warm fundraising campaigns across a range of channels, including appeals, newsletters, telemarketing, email and regular giving. Contributing to a team income target of c.£1.5m, you will focus on retaining and developing supporters, using data and insight to maximise performance and supporter lifetime value.

This is an exciting opportunity for a driven fundraiser who enjoys testing new ideas, using data to inform decisions and taking ownership of campaign delivery. With strong support from senior leadership and the freedom to put your own stamp on the role, you will play a key role in the future growth of Individual Giving at Acorns.

Hybrid, 2 days per week at preferred location (Birmingham, Worcester or Walsall).

As Individual Giving Manager, you will:

• Deliver multi-channel retention campaigns including appeals, newsletters, telemarketing, email and regular giving activity
• Support a team income target of c.£1.5m by maximising supporter retention and increasing lifetime value
• Develop and grow the mid-value programme for donors giving between £200 and £5,000 annually
• Create tailored supporter journeys, stewardship plans and small-scale events that bring supporters closer to Acorns’ work
• Develop engaging fundraising concepts and write compelling copy across print and digital channels
• Work closely with colleagues across Data, Marcomms and Fundraising to deliver excellent supporter experiences
• Identify opportunities to test new approaches, challenge existing activity and drive continuous improvement

Essential skills and experience: 

• Campaign delivery experience within individual giving, direct marketing or supporter engagement
• Experience using data and insight to improve campaign performance and supporter retention
• Copywriting skills and the confidence to develop fundraising concepts
• Experience managing budgets, forecasts and campaign reporting
• A curious, analytical and test-and-learn mindset
• A proactive, solutions-focused approach and the confidence to work independently
• Experience working across a range of fundraising or marketing channels

Desirable, but not essential:

• Experience working across more than one organisation
• Experience delivering supporter retention programmes
• Confidence working independently and taking ownership of campaign delivery

This role could suit an experienced Individual Giving Officer looking to take the next step in their career. As the team grows line management opportunities may become available.

Benefits include:

• 27 days annual leave plus bank holidays
• 5 days holiday buyback scheme
• 5% employer pension contribution
• Life assurance scheme (2 x annual salary)
• Retail discounts (including the Blue Light card)
• Cycle to work scheme
• Discounted gym membership
• Access to expert financial health and wellbeing support